Plausible Labs supports creative and scientific expression, transparent collaboration, and independent problem-solving through our products, business structure, and long-term relationships with our customers, investors, partners, and communities.

In pursuit of this mission, Plausible Labs maintains a set of operating principles; these explicit principles define how we build our products, company, and relationships.

Our Principles


Plausible Labs exists to provide multi-decade employment for our employee-owners, continuity to our customers, and contributions to our local communities.

  • We must be profitable to sustain our mission and distinctive character, fund continued research and development, and distribute a share of revenue and profits each year consistent with reasonable investor and employee expectations.
  • We must be adaptable and decisive in the face of rapid shifts in the technology industry.
  • We must grow and diversify our business interests to expand our reach, and thus, our stability.

Technical Excellence

Our products live and die by the diverse talent at Plausible Labs.

  • We invest in advancing our collective expertise, and we seek to leverage it in all areas of our business.
  • We provide creative and technical career opportunities equatable to — or greater than — those provided for managerial and executive roles.
  • The health of our industry, our ability to hire talented employees, and the ecosystem around our products are improved by openly sharing our contributions to the theory, science, and application of our craft.

Fair Dealing

Plausible will succeed by building long-term mutually beneficial relationships with our customers, investors, partners, and community.

  • We grow our business by providing customers with genuine value in exchange for a fair price. We do not build products supported by advertising or "free-to-play" micro- transactions. While we recognize the market value therein, we do not feel these business models are aligned with the company's long-term goals.
  • Our customers must have control over their own data and the ability to ensure continuity of service; we provide locally installable purchasing options for our cloud software, and interoperate with other vendors whenever feasible.
  • Our products are built using open standards, including our own published standards. By leading technical innovation while encouraging interoperability, we can create a richer ecosystem within which our products benefit from a vibrant and complementary market of interoperable products and services.

Privacy and Data Collection

We do not share, sell, or unnecessarily collect customer and user data.

  • We charge a fair price for our work; we do not sell our customer's information to third- parties for additional commercial gain.
  • Whenever technologically feasible, we build our products to ensure that our customers' data is unavailable to Plausible Labs, as well as any other party not intended by the customer. We are forthright in documenting when and how customer data might be accessed, shared, or retained as part of the intended operation of our products.
  • We require explicit, informed consent before collecting customer data of any kind, and we never collect more data than is reasonably necessary to support the customer's use of our products and meet our lawful obligations.

Employee Ownership

Plausible Labs is owned by and responsible to its employees.

  • Plausible Labs is — and will remain — fully under the democratic control of its employees, with each employee allotted a maximum of a single share and a single vote.
  • All external investment will be structured to align the interests of Plausible's investors, customers, and employee-owners.
  • We maintain representative governance dedicated to supporting decisive leadership, continuity, and consistency of our cooperative's vision.


Chris Campbell


Chris is Plausible Labs' CEO, and he splits his time between Plausible creations and those of our clients.

He worked for Sun Microsystems for over a decade, where he developed the OpenGL-based Java2D pipeline, as well as Decora, a pixel shader compiler/runtime that drives JavaFX. Chris spends his weekends herding his children along various Bay Area hiking trails.

Rebecca Bratburd

VP of Administration

Rebecca is VP of Administration, and she’s a natural bookkeeper with a keen ability to remember birthdays. She handles correspondence as well as customer support for the cooperative.

Rebecca has written about philanthropy for The Wall Street Journal. On the weekends, she rides her bicycle in Boulder, Colorado.